EuropeActive’s Essentials of Motivation and Behaviour Change

EuropeActive’s Essentials of Motivation and Behaviour Change

A strategy to get people active and stay active

It is often stated that exercise is medicine! But do people take the medicine? And for how long?

Nowadays there is an unlimited amount of proof that physical activity and exercise are beneficial for health. Despite of this, an important question is if people take this medicine (regularly) enough to gain the multiple health-related benefits.

Research shows that approximately 50% of all people drop out of an exercise program within the first six months. For this reason motivation and behaviour change are crucial topics. It is necessary to help people to stick to the exercise prescription. But it’s not only about exercise.

Motivation and behavioural change are also main topics within nutrition and lifestyle in general. To support members, clients, and people in general to stick to their exercise, nutrition and lifestyle programme a well-balanced motivational and behaviour change cocktail is needed.

The above thoughts served as an incentive for EuropeActive’s new book, “Essentials of Motivation & Behavioural Change”

The book is available for purchase from the EuropeActive

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This publication is the result of the support and commitment of Technogym to bring new research and evidence to our industry