EuropeActive attended yesterday, Tuesday 19th March in Cologne, the key data event of our national association in Germany DSSV. Deloitte and BSA unveiled valuable details on the latest German Market figures, highlighting the fact that over 11 million Germans are currently involved in fitness and health facilities.
The key data study 2019, jointly collected by DSSV (Employers Association of German Fitness and Health Systems), Deloitte and the German University for Prevention and Health Management (DHfPG) took attendees through the latest achievements in the fitness and health industry.
In 2018, the German fitness and health industry achieved a new sales record with 5.33 billion euros, showing an impressive 2.5% increase from previous year. And indeed the number of memberships in German gyms reached a new peak with 11.09 million memberships. This remarkable fact is narrowly related with the increase of gym facilities, growing from 8.988 in 2017 to 9.343 in 2018 (3.9% increase).
If you are interested in further data, the European Market Report will be available for purchase at our 6th European Health & Fitness Forum (EHFF) on the 3rd of April in Cologne, Germany. This report contains market data, research information and statistics on all major European markets, including Germany.