Let’s #BeActive campaign at the Executive Leadership Forum

  • EuropeaActive, ELF, Let's BeActive Campaign

EuropeActive will be hosting the Executive Leadership Forum (ELF) in London at the NOBU Shoreditch Hotel, from Sunday 23rd to Tuesday 25th June 2019. The ELF is the annual event organised by EuropeActive for the CEO’s and Directors of Health & Fitness Clubs.

 The objective of the event is to bring together leading sector actors from across Europe to explore new challenges and opportunities, to network and develop valuable insights on thriving in such a dynamic sector as fitness and active leisure. Under the guidance of influential speakers, the participants share business visions and best practices, together with some interactive physical activities.

Nathalie Smeeman (EuropeActive's CEO) and Sander van Weerdenburg (EuropeActive's Agency) will update participants on the organisation activities including the new Let’s #BeActive campaign which will replace the National Fitness Days.

 LBA aims to gather under the same platform all the offers/initiatives of the main European operators and suppliers during the European Week of Sport. The campaign represents a win-win situation at political and marketing levels since it combines the visibility of the BeActive campaign with the importance of participating in an EU Commission initiative.