Fitness chain TrainMore – well known for its unique concept that rewards every work out with a 1 euro discount – is the first gym in the Netherlands that implements the boutique fitness trend in their existing fitness concept. With this innovation, they again succeed to set the trend in the Dutch fitness branch. The newer clubs of TrainMore, like Haarlem and Amsterdam Koninginneweg, are provided with innovative boutique studio’s instead of more old fashioned rooms for group lessons. The existing clubs of TrainMore are being rebuild as well. This summer, TrainMore Utrecht and TrainMore Amsterdam Singel were fully redesigned. In the near future, the club in The Hague will get a make-over as well.
Boutique studio’s: efficient, high-end and personal
Boutique fitness is a groundbreaking concept that focuses on high intensity interval training. This training method makes you reach your goals efficiently. Your cardiovascular system gets a huge boost, which results in a maximum of muscle building, calorie burning and immediate fitness. TrainMore offers four high-end boutique studio’s: the Brooklyn Fit-boxing Studio, the Zenergy Yoga Studio, the Cycling Studio and HIGH Studios. With this concept, owners Han Doorenbosch and Marjolijn Meijer provide their members with a unique fitness experience: “Every studio has its typical atmosphere, created with the help of premium design, music and lightning. Members join the studio lessons in small groups, which means they get a lot of personal attention from our specialized trainers. This way, we create an inspiring and motivating fitness community that helps our members to become the best they can be.”
A new generation of gyms
TrainMore continues to be seen as ‘a new generation of gyms’ by adding the studio concept. A fitness chain that sets the bar and is able to respond quickly to the latest developments in the fitness branch. This is very important to Han Doorenbosch and Marjoleijn Meijer: “Motivating people to adopt an active lifestyle remains our primary goal. First of all, we do that by rewarding our members with a discount to their membership every time they train. Our growth, however, is caused by the fact that we continuously work on our distinctiveness and that we keep innovating. The studio concept is a great example, as well as the expansion of our free weight zones and the use of our own music channel with branded music, that takes the fitness experience in our clubs to the next level.”