Polar Partners with EuropeActive to Promote Healthy & Active European Lifestyles

KEMPELE, FINLAND – January 23, 2018 – Polar, the pioneer of wearable sports and fitness technology and the leader in heart rate monitoring for more than 40 years, announces its partnership with EuropeActive, a not-for-profit organization that represents the whole of the European health and fitness sector, and aims to create a more active and healthy Europe. EuropeActive offers an excellent opportunity for Polar to further expand their industry expertise, trusted technology and sports and fitness solutions throughout Europe in 2018.

“Polar has a rich history in sports and fitness, helping teams, professional athletes and everyday users achieve their goals,” said Marco Suvilaakso, Polar Chief Strategy Officer. “EuropeActive works to motivate people to become more active, exercise safely and effectively and live a more balanced lifestyle, a mission Polar strongly supports. Understanding performance and seeing results is a key to getting active and staying active. Our tools provide accurate data alongside actionable guidance, which enable trainers, coaches and individuals to easily understand heart rate, performance and sleep, and ultimately help them reach their goals and stay motivated.”

“EuropeActive aims to grow awareness of the health benefits of regular physical activity, and support products and services that help further our mission,” says Nathalie Smeeman, Executive Director at EuropeActive. “Polar’s 40 plus years as an innovative and trusted fitness technology company is the perfect complement to our high-quality standards and mission to motivate people to embrace an active and healthy lifestyle. Polar will support EuropeActive in achieving its objective to get: More People | More Active | More Often.”

Polar guides athletes at all levels to better use and understand performance and sleep data to reach goals successfully. Polar’s connected devices including Polar M430, Polar M200, Polar A370 and Polar V800 offer Polar’s unique Smart Coaching features and adaptive training plans in Polar Flow for web or iOS and Android. Polar Flow lets users examine their heart rate in motion and at rest, access Polar’s adaptive Running Program and Smart Coaching features for additional guidance and gain feedback on specific activities with insights from Activity Benefit, Smart Calories and Training Benefit. Furthermore, Polar Sleep Plus tracks a variety of different metrics and then provides feedback on ways to achieve better sleep.

The Polar and EuropeActive partnership begins in January 2018, and encompasses all EU nations. To learn more about Polar, visit www.polar.com


About Polar

Polar is the innovator in heart rate monitoring, activity and sleep tracking and GPS sports training solutions for elite athletes, coaches and active fitness enthusiasts. For over 40 years, we have helped athletes understand, track and improve their performance. Our award-winning product range includes pioneering sports wearables that work elegantly with Polar training apps and cloud services.

Headquartered in Finland, Polar is a privately held company that operates in more than 80 countries. Polar products are sold through over 35,000 retailers globally. For more information, please visit polar.com.


About EuropeActive

EuropeActive is the (leading) not-for-profit organisation representing the whole of the European health and fitness sector in Brussels.

The European health & fitness sector serves over 52.4 million consumers, generates 26.7 billion Euro in revenues, employs 650,000 people, and consists of 51,200 facilities. Alongside its significant economic contribution, the sector has a major role to play in making a more active and healthy Europe. EuropeActive’s ambition is to reach 80 million members of health & fitness centres by 2025.

EuropeActive currently represents more than 25,000 fitness centres, 21 national associations, together with market-leading suppliers, education providers and individuals.

For further information visit www.europeactive.eu or www.ereps.eu

Or contact:

Nathalie Smeeman, Executive Director