Today TomTom Sports and EuropeActive announce their new partnership. They are joining forces to advance the use of innovative products, such as wearables and companion mobile apps, to ultimately encourage people to move by making physical exercise more fun and rewarding.
TomTom Sports brings innovative fitness technology and a passion to help people lead a fitter lifestyle. EuropeActive is the leading not-for-profit organisation and unique voice representing the whole of the European health and fitness sector.
A first step in this collaboration takes place at FIBO, the leading international trade fair for fitness, wellness and health, with TomTom Sports participating in the European Health & Fitness Forum. At FIBO the partners are launching an affiliate programme inviting personal trainers across Europe to join them on their mission. Additional projects within the collaboration will revolve around innovation, education, knowledge sharing, networking and research*.
“We are delighted to announce our partnership with EuropeActive today”, said Corinne Vigreux, Co-Founder and Managing Director of TomTom Consumer. “We have a common goal. Across Europe people increasingly choose to live fitter, healthier lives. They start exercising but often lose motivation after a few months. That’s where we can have a real impact. At TomTom Sports, we are bringing insights and motivation to millions of fitness enthusiasts. With this new partnership we collaborate to find entirely new ways in which we motivate people to get going.”
Nathalie Smeeman, CEO EuropeActive, said “It is an honour to announce that EuropeActive is partnering with TomTom Sports. The partnership with TomTom Sports brings leading technology and innovation to the fitness sector making it possible to target a new group of people with wearable technology and ultimately get more people, more active, more often.”
*EuropeActive facilitates and supports market and scientific research to improve the quality of knowledge and evidence about the fitness sector. EuropeActive and TomTom will conduct detailed research amongst exercise professionals in Europe to better understand how wearables now and in the future can play a role in the further development of the industry.
TomTom empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Our map-based components include map content, online map-based services, real-time traffic and navigation software. Our consumer products include PNDs, navigation apps and sports watches. Our main business products are custom in-dash navigation systems and a fleet management system, which is offered to fleet owners as an online service with integrated in-vehicle cellular devices. Our business consists of four customer facing business units: Automotive, Licensing, Telematics and Consumer.
Founded in 1991 and headquartered in Amsterdam, we have more than 4,700 employees worldwide. For further information, please visit www.tomtom.com
EuropeActive, formerly known as the European Health & Fitness Association (EHFA), is the leading not-for-profit organisation and the unique voice representing the whole of the European health and fitness sector. Its mission is not just to turn back the tide of inactivity but to ensure that more and more people get active as a result of an effective synergy between all the sector’s actors.
The European health & fitness sector serves over 52.4 million consumers, generates €26.7 billion in revenues, employs 650,000 people and consists of 51,200 facilities.
For further information, please visit www.europeactive.eu
For More Information:
Rosanne van Poelvoorde
+31 20 75 74 056
+31 20 75 75 194