Welcome to the European Health and Fitness Forum 2016

It’s almost here.

Join us in less two weeks for the 3rd European Health and Fitness Forum on April 6th in Cologne. As the opening event of FIBO 2016, the Forum is designed to address the challenges and opportunities faced by the European sector, both current and future ones, and to help achieve our target of 80 million European fitness clubs members by 2025. More than 300 people are expected to attend.

The Forum is the perfect place to get to know key industry players and hear top experts in the field. Thanks to engaging presentations and a host of discussions, you will learn trade secrets that will help you stay ahead of the competition.

At EHFF 2016, you will make lasting connections.

Click here for the full programme.

If you haven’t yet done so, take a few minutes to register and ensure your spot at the most important health and fitness event of the year.

Market findings

EHFF 2016 will open with the release of the latest comprehensive study on the European health and fitness industry. The report will contain the most current and sound information on the main European markets, the major club operators in Europe and their recent merger and acquisition activities, as well as a snapshot of the leading equipment manufacturers worldwide.

Karsten Hollasch will present the report. “This is the latest research published by EuropeActive in cooperation with Deloitte,” says Hollasch, who works as the corporate finance partner at Deloitte. “Besides key numbers and detailed profiles of the leading European fitness club operators, the report includes profiles of the 18 largest national markets, in-depth analyses on merger and acquisition activities, EU policy implications, technological trends and the global equipment market analyses, as well as interviews with selected market experts and leaders.”

“The report will be by far the most comprehensive study on the European health and fitness market,” he continues. “It will be an invaluable resource to all industry stakeholders.”

A chance for discussion

During the day, experts from the active leisure sector, politics, health care and associated industries will share helpful input and practical examples on how change and innovation can be implemented successfully.

One of the experts at this year’s Forum will be Tony Davila, who will examine the types of environments most conducive to human creativity and show how this creativity can be translated into measurable corporate success. “In short, I'm going to talk about innovation,” he says. “How do you structure your organisation so that it generates and ultimately shares more ideas.”

Throughout his career, the Professor of Entrepreneurship and Accounting at the IESE Business School in Barcelona has worked with such famous brands as FC Barcelona and UNESCO. “The Forum is the perfect place to discuss innovation,” he says. “Health and fitness is a very dynamic sector, with a lot of new ideas floating around. Attending EHFF exposes you to all those new concepts and allows you to rethink the way your company currently operates.”

Davila says EHFF presents a real opportunity to “bring yourself up to speed in terms of what's going in the industry and to discover new ideas that can help improve your business.”

There will also be plenty of time for discussion with roundtable debate sessions with representatives from leading suppliers and operators. Topics include: “Digital Developments: Threat or opportunity for the fitness sector” and “How to create an innovative embracing mentality in your company.”

New book

The day will culminate with the release of a new industry outlook study “Growing the Fitness Sector Through Innovation.” The book will be presented to the European Commissioner for Education, Culture, Youth and Sport, Tibor Navracsics. Navracsics is the first EU Commissioner to attend the Forum.

The publication’s purpose is to create an even more innovative sector as one of the drivers of the plan to get more Europeans, more active, more often. The main target group of this book are club owners and managers in the health and fitness sector who want to build new business opportunities through innovation. All EHFF 2016 participants will receive a complimentary copy.

FIBO 2016

Following the European Health and Fitness Forum, EuropeActive will take part in FIBO 2016, the world's largest fitness trade fair. Visit our stand to get more information on how you can become member of EuropeActive, or simply join us for a chat.

We'll be located at stand number 13 in Hall 5.

Hope to see you there!