This summer the world is watching the Olympic Games. Many people all around the world are watching their home country playing while there are sitting on the sofa. Can people get more motivated to play sport after watching the Olympic Games or because of them? This is a big question that inspired a lot of discussions. After every big sport events people are assuming that the population will be more motivated to do sport and become more active.
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EuropeActive represents the whole industry, including associations, suppliers, training providers and individuals because it has a simple unifying purpose: to raise standards in the health and fitness sector and get 'more people more active more often'.