EuropeActive Events
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2015 European Health & Fitness Forum

European Health & Fitness Forum Cologne 2015

The opening event for the FIBO International Trade Show!


Date: 8th April, 2015
Where: Congress Center Nord, Exhibition Centre Cologne
Time: 9:30 – 17:30
Fee: € 229.00 for members (pre 1st March 2015)
(€ 279.00 for non members)

With the fitness sector traditionally seeing a high level of attrition, resulting in low member retention rates, how should it adapt itself in order to motivate people to embrace and maintain a healthy behaviour?

Following on from the success of last years ‘sold out’ event, EuropeActive and FIBO invite you to discover the impact of motivation and behaviour change on member retention rates and overall fitness sector developments at the 2nd European Health and Fitness Forum (EHFF), which will be held as the opening event of FIBO 2015, on April 8th in Cologne.
The European Health and Fitness Forum will also provide for the official launch of the EuropeActive/Deloitte European Health & Fitness Market Report 2014, the most comprehensive annual research on the fitness market and a must-have publication for all sector players and supporters of an active lifestyle. The forum boasts an impressive selection of speakers and with the facilitation of debates held by world’s top manufacturers and leading European operators it will generate new, valuable insights into further sector developments.



  • Presenters Wall - creating interaction by live voting, real-time results and social media integration.

  • World record holder and Cirque du Soleil artist Adrienn Banhegy

  • Key Findings from the European Health & Fitness Market Report 2014 - Karsten Hollasch, Deloitte

  • Key Findings & insights on what factors influence motivation and retention in health & fitness clubs - Dr. Paul Bedford

  • The Perils of Perception: Social Norms and Physical Activity - Bob Duffy, Managing Director of the Ipsos MORI Social Research Institute and Global Director of Ipsos Social Research Institute.

  • How motivation techniques are used in Nuffield Health & Wellbeing Centres - Dr. Andrew Jones, CEO, Nuffield Health & Wellbeing, UK

  •  “The smart unconscious” and how it relates to physical activity. Prof. Ap Dijksterhuis, Radboud University Nijmegen, Netherlands

  • How technology can play a role in motivation and behavioral change - Bryan O’Rourke

  • The EU view: How do policy makers see the opportunities for the active leisure sector?

  • Presentation of the first copy of the publication “EuropeActive’s Essentials of Motivation & Behavioural Change” to EU Commissioner by Nerio Alessandri, Technogym together with the President of EuropeActive.
    Technogym logo
    This publication is the result of the support and commitment of Technogym to bring new research and evidence to our industry


Register your place for the 8th April 2015

Join EuropeActive and key policymakers, health experts, insurance companies, associations and leading stakeholders from the European health & fitness sector for one of the most important fitness events of the year.
Registration for the event includes:
  • a free copy of the book “EuropeActive’s Essentials of Motivation & Behavioural Change” 
  • a two-day ticket to FIBO International Trade Show
  • a networking reception
  • lunch
  • coffee breaks
  • networking dinner at Rheinterrassen Köln

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