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Rimini Wellness B2B Congress

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Experience the Power of Innovation - How to generate new business with modern concepts

When: Thursday, 30th of May 2019

Where: Diotallevi Room (Rimini Expo Centre, Hall South, 1st floor), Italy


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EuropeActive is pleased to announce the latest in our series of high level events, a B2B Congress to be held annually during RiminiWellness – one of the world’s biggest gathering devoted to fitness, well-being, business, sport, physical culture and healthy eating.

EuropeActive is assisting in the set-up of the Innovation Congress, a business-to-business event on the 30th of May. The theme being ‘Experience the Power of Innovation: how to generate new business with modern concepts’ it’s the go-to event for fitness entrepreneurs and (future) leaders.

Based on the Deloitte research and various monitoring, we see competition on membership increasing. For the entrepreneurs, it is important to act in an innovative way and to steer towards business. Second revenue streams cannot be ignored at the gym.

Many organisations are developing new concepts to make (and keep!) the fitness industry successful. They may be technological developments or a completely new way of presenting fitness to the consumer, for example Boutique Fitness Clubs or Virtual Reality. This day will focus on those new routes. President Durregon of ANIF will open the Congress.





Confirmed Speaker Programme

confirmed keynote speakers of this B2B Congress are


Tomasso Nastasi, Partner, Deloitte Italy
"Fitness Figures, Market Figures, Trends and Developments in Italy"


Olga Burkova, Director, World Class Russia
"Quality of Service is one of the effective tools for increasing company profits"


Barbara den Bak, Founder & Owner, High Studios
"Customer Journey at Boutique Clubs"


Guido Stratta, VP of HR Development, Enel Group (Italy)
"Corporate Wellness: a successful business case"


Sandro Sato-Tomita, Marketing Director EMEA & Thijs Rath, DSM Nutritional Products
"Personalised Nutrition: a new innovative concept"


Anna Lisa Martin-Niedecken, Sphery AG (Switzerland)
"When gaming meets fitness: a new healthy experience"


Sander Werring, Club Channel Director, Polar
"Technology and innovation to support Personal Trainers at the Gym"


Anja Beverwijk, head of Communication at EuropeActive and Francesco Capuani, EuropeActive’s EU Affairs Policy Officer, will be moderating the congress.