The European Fitness Sector contribution to the 2020 #BeActive Campaign

Last month, the 6th European Week of Sport took place from the 23rd- 30th September with the goal of getting as many Europeans as possible to be active and adopt healthier lifestyles. The European Fitness sector has been instrumental in the success of the campaign by reaching over 30 million Europeans with the #BEACTIVE message and activating almost 1,5 million people through thousands of events across the continent.

The 6th Edition of the European Week of Sport

The sixth edition of the European Week of Sport, which took place from the 23-30 of September was a great success and adapted exceptionally well to the difficult circumstances as imposed by C-19 which resulted in the cancellation of many planned events throughout the continent. The official figures regarding participation in the EWoS will soon be published by the EU Commission on the European Week of Sport website.

7th European Health & Fitness Forum: Measuring the impact of Covid-19 and setting the course for 'Horizon 2025'

EuropeActive hosted its 7th annual European Health and Fitness Forum (EHFF) on Wednesday, 30th September 2020.  This year's event marked a shift away from the traditional format in order to adapt to COVID-19 restrictions, resulting in a completely virtual high-level live stream from Düsseldorf, Germany. Speakers and panellists who contributed to the event, joined both on-site and virtually, enabling EHFF to reach more people from across Europe and the world than ever before.

The fitness & physical activity sector gathers in Poland for the FIWE trade show

FIWE, the largest fitness trade show in Poland, will be held on 18-20 September 2020 in Warsaw with the aim of presenting and promoting a wide range of fitness and wellness products, current and future trends, and digital solutions for local and foreign visitors. With nearly 200 exhibitors, FIWA is also a show for sport fans who will enjoy a unique opportunity to meet their fitness idols.

Our Active Autumn Events

EuropeActive’s vision is to be the leading European voice for the fitness and physical activity sector to get more people, more active, more often. We aim to achieve this vision by arranging key industry events to share ideas and to help inspire better business and entrepreneurship. After FIBO announced that they will not run as a live event as hoped, but as an all-digital event for 2020, we have adapted our plans around these now-virtual FIBO days.

EuropeActive launches first episode of the new Active Podcast

After a series of very successful webinars the EuropeActive team has come together to create a new way of sharing information and inspiration from September 2020 onwards: a podcast. Titled the Active Podcast, there will be new episodes once every two weeks. The podcast will be available for members only, though the first introductory episode has been launched today and is accessible to all.

Launch of the 6th European Week of Sport

The 6th edition of the #BeActive campaign (2020 European Week of Sport) was launched during the Olympic Day on June 23rd. The Week promotes active lifestyles through a variety of events around Europe organised by the National Coordinating Bodies and Partners, including EuropeActive. The Week’s mission is to encourage Europeans to improve their physical and mental well-being, enrich their communities and empower themselves to be more active on a regular basis.

European Week of Sport 2020 – Key Players Webinar

EuropeActive representatives joined the two-day European Week of Sport Key Players Webinar on 9th and 10th June 2020. National coordinators and partners of the European Week of Sport discussed the different communication strategies and shared best practices for the upcoming campaign on 23-30 September.

#BEACTIVE HOUR - Be ready for Saturday 30th!

Everything is ready for Saturday 30th May at 17.00 CET to celebrate the greatest Hour of simultaneous physical activity across Europe. #BEACTIVE HOUR partners FIBO, GOfit, Les Mills, Life Fitness, Matrix, Myzone and Technogym will be organising their own fitness activities which will be broadcasted on their respective social media channels.