Partners

Two major players in the European fitness industry will continue to work closely together for the coming years. EuropeActive, the leading voice and non-profit association representing the European fitness and physical activity sector, and FIBO, the leading International Trade Show for Fitness, Wellness and Health, have agreed to extend their partnership for another three years. The focus of the cooperation is to strengthen the fitness industry.

EuropeActive, the leading voice and non-profit association for the European fitness and physical activity sector, together with research and evaluation partners AWRC-Sheffield Hallam University and King Juan Carlos University, has already started the data collection process for the SafeACTiVE Study, the first initiative focused on actual confirmed COVID-19 cases in fitness facilities and leisure centres across Europe when compared to the actual number of visits in the same facilities.

Last week the National Stakeholders Seminars (multiplier sport event) of the project National Fitness Day for Europe (NFD_EU) took place in our partners countries. The seminars are an important part of the project, aiming to bring together relevant stakeholders to promote and establish a National Fitness Day campaign in September in our partner countries.

Will the COVID-19 crisis be looked upon in the future as just a “hick-up” in the growth curve of fitness in Europe or will it be a serious roadblock in achieving EuropeActive's ambitions of 80 million members of Health & Fitness centres by 2025 and 100 million by 2030?