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This article is brought to you by BRP Systems

Focus on the value of your services not just your features and specs – an experience shared by BRP Systems

Even though the pandemic has been really tough on the entire society, it has also provided companies with an opportunity to take a step back and reconsider their business model. In BRP Systems, we are now moving towards an even more value-based approach to keep a sharper focus on the needs in the industry, and to improve our relations to our customers.

This article is brought to you by LifeFit Group

On Wednesday June 23rd EuropeActive hosted a virtual pre-event live-streamed from FIBO headquarters in Düsseldorf, Germany, as part of the build-up to the 2021 European Health & Fitness Forum (EHFF) to unveil the key findings of the 2021 European Health & Fitness Market Report (EHFMR).

This article is brought to you by Perfect Gym Solutions

The fitness industry’s ability to react quickly to COVID-19 demonstrated their ability to accommodate digital evolution. Now as we enter the post-COVID reality, fitness clubs need to consider their place within the ecosystem. The key point worth considering is digital transformation.

This article is brought to you by Anytime Fitness

This article is brought to you by SATS

SATS’ vision is to make people healthier and happier. This is achieved through a wide range of products and services designed to improve public health. During a normal year, we facilitate around 40 million workouts in our clubs. The effect of all these workouts is 8,000 quality adjusted life-years (QALYs), meaning our members put in a great effort to live better for a longer time. Socio-economically, this translates into an impressive NOK 11 billion in socio-economic welfare gain.

This article is brought to you by Ben Hackney-Williams, Head of content at Myzone.

As we begin to open facilities around the world, think about how our industry has been dormant at the time when health services have needed us most. That can’t happen again. The global banner of physical activity has never had more attention than in the past year. More people are moving; now it’s our job to make sure they stay on the move with encouragement and support.

This article is brought to you by Power Plate

RECOVER - The need for change

Undeniably, the world's population has been affected in one way or another by the global pandemic and, for some, the situation has exasperated existing health issues, whereas for others, new health related conditions are starting to arise.

EuropeActive (EA) is pleased to announce the appointment of three EuropeActive Ambassadors for the 2021 - 2022 period to represent and promote EuropeActive’s sectoral vision, as defined in its Horizon 2025 Manifesto. The three Ambassadors will also assist the European trade association in its support for the European fitness and physical activity sector during its reopening, recovery and renewal post-Covid19.

This article is brought to you by FIBO Global Fitness

The Corona pandemic has changed the fitness industry. But while it is still in a major crisis in many places, it holds great opportunities for a strong future. Innovation, a new customer approach and a strong, united voice into society are more important than ever. As the leading international trade show, FIBO 2021 will set impulses for a new business start from 4 to 7 November in Cologne.

Historic opportunity: fitness for health