EuropeActive, the leading voice and non-profit association for the European fitness and physical activity sector, is pleased to announce that results from total sample data collected by SafeACTiVE survey platform and ukactive Research Institute have revealed low levels of Covid-19 risk in fitness clubs and leisure facilities. With more than 115 million visits analysed, the average infection rate sits at 1.12 per 100.000 visits.
On Thursday November 26th,
EuropeActive, the leading voice and non-profit association for the European fitness and physical activity sector, together with research and evaluation partners AWRC-Sheffield Hallam University and King Juan Carlos University, has already started the data collection process for the SafeACTiVE Study, the first initiative focused on actual confirmed COVID-19 cases in fitness facilities and leisure centres across Europe when compared to the actual number of visits in the same facilities.
In June, EuropeActive commissioned a study to find out more about the short and longer term impacts to European fitness club operators as a result of the Covid-19 pandemic. The report was researched and drafted by Deloitte with an objective to gather information from top operators in Europe based on a number of key business KPIs.
With digitalisation rapidly transforming all areas of our society and economy, EuropeActive has recently published a new information paper on innovation and digitalisation across Europe to examine how digital solutions are transforming the fitness and physical activity sector.
In times of a global pandemic the importance of leading a healthy, active lifestyle which boosts your resilience, your immune system and your mental health becomes very apparent. There’s a growing body of evidence and data showing that Covid-19 is exacerbating health inequalities and that people with non-communicable diseases such as obesity are disproportionally affected.