Setting standards and skills for the ‘new normal’

This is a time of great upheaval and change. The fitness and physical activity sector has been hit hard by measures imposed to combat the coronavirus outbreak. In most countries in Europe, all fitness clubs have been closed and fitness professionals find themselves out of work or attempting to transition, with enforced haste, to delivering services online. We are being forced to adapt and innovate like never before but while this may be an uncomfortable and financially challenging situation, it may also shed some light on future directions and opportunities.