B-to-B Congress at RiminiWellness: the power of innovation to succeed in the fitness sector

  • EuropeActive, Events, B2B Congress, RiminiWellness

EuropeActive hosted the Business-to-Business Congress on Thursday 30th May 2019 during RiminiWellness trade show. The B-to-B Congress took attendees through the importance of innovation, new business concepts and the experience of experts, entrepreneurs and future leaders of the fitness industry.

The Business-to-Business Congress’ main theme ‘Experience the Power of Innovation: how to generate new business with modern concepts’ allowed keynote speakers to spread their knowledge on ground-breaking fitness-related topics. ANIF-Eurowellness President, Giampaolo Duregon, welcomed attendees to EuropeActive’s all-new event with his opening speech.

The Congress was divided in two, with the morning sessions giving way to Tomasso Nastasi, Deloitte Italy, who provided a look into fitness figures, current trends and developments in Italy and other South-European countries. Keynote speaker Olga Burkova (World Class Russia) stressed the importance of quality of service as one of the most effective tools for increasing company profits. She also focused on the idea of “putting emotions in the center of your strategy" and "managing customer dissatisfaction”. The morning concluded with Planet Fitness Group CEO Vanessa Jodar unveiling the Global Fitness Insights 2019 published by Les Mills.

Afternoon sessions introduced DSM Nutritional Products Account Manager Thijs Rath to explain a new innovative concept in personal nutrition, highly beneficial to Personal Trainers. Sessions moved on with Anna Lisa Martin-Niedecken, Sphery AG (Switzerland) highlighting the influence of gaming in the current fitness trends: “Gaming is today’s #1 leisure activity". The day concluded with Polar Club Channel Director Sander Werring spreading his philosophy of technology and innovation to support Personal Trainers at the Gym, highlighting that “wearable devices industry will triple within 4 years”.

Some concluding remarks from EuropeActive’s moderators summed up the B-to-B Congress day.

EuropeActive’s Board Member David Stalker commented on the event: “I came to Rimini curious to see how EuropeActive’s first business-to-business conference would fare as part of the hyper energetic Rimini wellness event. It surpassed my expectations, well-coordinated and hosted by the EuropeActive team with great international speakers like Olga Burkova from World Class Russia and the always dynamic Vanessa Jodar CEO Planet Fitness France. A great first event and a strong platform to grow from”.