The ability to adapt to future changes in the fitness industry provides sectoral leaders with a competitive advantage. Knowledge on the future shape of the fitness market is therefore ubiquitous in the media and provides valuable insider information. EuropeActive has as well joined the movement of foresight activities to provide its members – and particularly to operators, professionals and training providers – with the information they need to make informed decisions on developing their skills for future challenges.
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EuropeActive represents the whole industry, including associations, suppliers, training providers and individuals because it has a simple unifying purpose: to raise standards in the health and fitness sector and get 'more people more active more often'.