EuropeActive Supporters - Activage

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The story about Activage

2011 began entrepreneur daughter Katja Ekvall seriously putting into older people’s well-being when her father including hit by a joint and muscle disorder.
Activage was founded in 2013 and took the lead in the fitness industry as Europe’s first full concept in senior fitness. Katya helped her father to work in a simple way to keep going and feel a little better. Unfortunately there was not enough time to get to practice on a more regular basis and Katya did not feel knowledgeable enough to take it to the next level. When she applied for a personal trainer with expert knowledge of the older body’s specific needs, but it turned out that there were not any. Not someone who could offer the service she wanted to buy. It was made well-trained specialists who could and wanted to train a senior who was not fully fit and needed training in their home. Not in all of Europe, there was an education equal to that need. In the US, however, was a long-billion dollar industry with a focus on active seniors. Worldwide growing population of people over 65 fast, and Katya thought that a similar movement should be in Europe, too. It would create new business opportunities and be a way to begin to take this affluent and aware group seriously. Her vision was shared by several people in her network, people with long experience in the fitness and wellness sector. 2013 were thus Activage as Europe’s first full concept in senior fitness. With support from medical experts, specialists, benefactors and with inspiration from several of America’s senior players in training began development of Activage. On the Fitness Festival in Gothenburg in 2014 launched its first operational Activage Activage Academy, certified specialist courses in senior fitness. By equipping the European fitness industry with the skills, methods and products, Activage opens new opportunities to help seniors discover a new phase in life and enjoy it. The goal is to be able to live active lives as long as we want.

Today, the first Actívage Center opened in central Stockholm, Activage Academy continues to grow and educate more and more people want to work with the joy of life for seniors and Activage continues to develop into Europe’s strongest brand in senior fitness.