The Corona virus pandemic is now creating unprecedented issues for the global fitness industry. However, we are sure that we can all together as an industry overcome such difficult situation. Behind any difficulty lies an opportunity: the club operators can use the present time to adopt different strategies and think how to serve their customers in new ways introducing, for example, more digital training solutions.In Europe, we are later in the curve than China/Asia Pacific. The purpose of this paper is to highlight what can we have learned from their experiences so far.
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