Huw Edwards (CEO of ukactive) presented the strategic planning that is going on in the UK to raise the profile and promoting the importance of fitness in a 4-point action plan and Peter van den Brink (KlubbSverige) shared experiences in Sweden where clubs have remaned open during the pandemic. Click the link below to view the recording.

Q&A from the webinar

QUESTION:
From Marian Podoleanu : It would be great to hear what is the monthly revenue % drop amongst clubs in Sweden for the 2 months.

ANSWER:
We haven’t yet collect those figures, we will start doing that from next week so we can see both March and April. As I said in the webinar it’s quite big differences between local smaller clubs where there almost hasn’t been any drop outs in membership compared to the same period last year, and larger clubs or bigger chains where it has been both a big drop out trend and also a drop in daily revenue stream. If we just count on the drop in numbers of visitors per day it will be around 45-55% less visitors in average. In the larger clubs where they have a daily cash flow it’s been quite a big % revenue drop due to the drop in visitors. Hopefully we could get some figures in the comings weeks. When we called some of our member clubs there has been approx. -25 to -30% revenue drop.

QUESTION:
From Yana Lyutkova : Peter, has the % of the contract cancellation grown during this time?

ANSWER:
Yes absolutely, but it’s big differences geographically over the country. Especially like Stockholm where there are more people infected compared to the rest of the country. It’s also the same differences between bigger cities compared to smaller ones and local villages. Often in more local gyms they have more local members and the members are also more local to an independent club than to a big chain. The personal connection isn’t the same there. It’s hard to say in numbers or %, but as we heard there’s around -5 to -10% in attrition rate but this is insecure figures. We will hopefully be able to present a better picture over the actual numbers in some weeks.

QUESTION:
From José Carlos Reis : Hugh, is there a predictable date for clubs to open in the UK?

ANSWER:
No details around re-opening but we expect the UK Government to set out its strategy in the near future.


 

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