CRITICALLY RETHINKING FOR SUCCESSFUL REOPENING OF THE EUROPEAN FITNESS AND PHYSICAL ACTIVITY SECTOR

In 2019 EuropeActive started the process of writing a new strategy for 2020-2025 with a plan to launch and present this to members at the European Health and Fitness Forum in April 2020. By mid-March the world was in turmoil because of the Covid-19 pandemic, which meant that the EuropeActive Team had to shift gear and focus on informing and assisting the sector to safely operate through and eventually come out of the lockdown.