Welcome to Europe's Most Important Event for Health & Fitness
 EHFF 2024 
10th of April 2024

📍Cologne Exhibition Centre

Register Now

The European Health and Fitness Forum (EHFF)


This year marks the 11th edition of the European Health & Fitness Forum (EHFF), the opening event of the FIBO International Trade Show, the world's largest gathering for the fitness and physical activity sector.

Building on the  success of our 'sold-out' event last year, EuropeActive and FIBO are excited to invite you for an event focused on 'Future-Proofing Your Business through Strategic Management.' We will delve deeper into this theme by aligning with the strategic pillars of the sectoral manifesto, namely Digital, Health, and Sustainability.

EHFF starts with a presentation exploring insights from the 2024 EuropeActive/Deloitte European Health & Fitness Market Report.

Just as in previous editions, we are curating an impressive lineup of speakers, thought-provoking breakout sessions, enlightening case studies, and lively debates to equip delegates with the knowledge and tools necessary to navigate the challenges that lie ahead. Join us to shape the future of the fitness industry.

Morning Session


08:45 - 09:50: Registration

Registration opens at 8:45 AM, allowing early arrivals to enjoy coffee, tea, a light breakfast, and engage in a power networking session before the program commences.

10:00 - 10:30: EHFF Welcome

The EHFF Emcees extend a warm welcome to the audience, and then David Stalker delivers a brief and inspirational presentation on behalf of EuropeActive.

10:35 - 11:30: "Keep Up With The Market" Presentation and Q&A

The day kicks off with Herman and Karsten presenting the 2024 European Fitness Market Report, and this is followed by an interactive Q&A session guided by our moderator.

11:30 - 11:50: "Presentation of 2024 EHFF Book"
Presentation of the EHFF Book on "Future proofing your business through strategic management", presented by Nerio Alessandri, Kelby Jongen, Herman Rutgers

11:50 - 12:15: EuropeActive Awards

Awarding the winners of the Rainer Schaller Entrepreneurship Award and the Active Citizenship Award.

Lunch

12:20 - 13:15: Networking Lunch 

We're thrilled to introduce our new networking lunch with a twist – a walking lunch experience! Enjoy a healthy buffet setup conveniently arranged on two floors in a "grab and go" style. This way, you can savour your meal without missing a beat in your conversations or networking opportunities.

Afternoon Session


13:20 - 14:15: "The AI Heartbeat: Exploring the principles of Responsible AI in Health and Fitness" Keynote

Unveiling the power and responsibility of health data in fitness, Toju Duke navigates its ethical use and real-world impact.

14:15 - 15:00: "Leading with Vision; the strategic in-tray of a new CEO" Keynote

What’s on the to-do list of one of the sector’s leading CEOs? Discover insights from Mario Barbosa as GO fit embark on a powerful €100m+ investment programme into a new European market.

15:00 - 15:20: Caffeinate and Connect

 Now that we've sparked your intellectual curiosity, it's time to invigorate your body and engage in discussions with your peers and colleagues about the fresh insights we've uncovered. 

15:25 - 16:25: "Driving Growth Through Sustainable Impact" &"Digitisation and AI: Revolutionising the Fitness Industry"

In this comprehensive keynote, Eric Falardeau addresses two key areas: the transformational impact of digitisation and AI in the fitness sector and the role of ESG principles in business growth, offering insights into consumer trends and sustainable success stories.

16:25 - 17:20: "Our Role in Prevention" Keynote

Oliver Patrick delves into preventive fitness, exploring technology's role in enhancing healthcare and corporate wellness partnerships.

17:20 - 17:35: Closing Statements
 This power-packed day will wrap with a joint closing statement from our EuropeActivePresident David Stalker and CEO Andreas Paulsen. 

Evening

19:30 Onwards: Networking Dinner

The EHFF networking dinner is the most exclusive, effective and fun way to supercharge your network in the European Fitness Sector.

EHFF Regular Package

EHFF Essential

This is the EHFF package that you know and love

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨Strategic Management 
E-book

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket





599.00 €
Register Now

EHFF Premium Package

EHFF Premium

A full day of networking and inspiration with dinner and a party to finish it off!

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨ European Market Report E-book

✨Strategic Management E-book

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket




749.00 €

Register Now

EHFF VIP Package

EHFF VIP

This package is only available for EuropeActive Members

This Package Includes:

✨Access to the European Health and Fitness Forum with VIP Seating & Registration​

✨ European Market Report E-book

✨European Market Report Hard Copy

✨ Strategic Management E-book
✨ Keynote Speaker Recordings

✨ Networking Dinner and After Party

✨ Four-Day FIBO Ticket


949.00 €
Register Now

EHFF Regular Package

EHFF Essential

This is the EHFF package that you know and love

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨Strategic Management 
E-book

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket





599.00 €
Register Now

EHFF Premium Package

EHFF Premium

A full day of networking and inspiration with dinner and a party to finish it off!

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨ European Market Report E-book

✨Strategic Management E-book

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket




749.00 €

Register Now

EHFF VIP Package

EHFF VIP

This package is only available for EuropeActive Members

This Package Includes:

✨Access to the European Health and Fitness Forum with VIP Seating & Registration​

✨ European Market Report E-book

✨European Market Report Hard Copy

✨ Strategic Management E-book
✨ Keynote Speaker Recordings

✨ Networking Dinner and After Party

✨ Four-Day FIBO Ticket


949.00 €
Register Now

EHFF Regular Package

EHFF Essential

This is the EHFF package that you know and love

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨Strategic Management 
E-book

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket





599.00 €
Register Now

EHFF Premium Package

EHFF Premium

A full day of networking and inspiration with dinner and a party to finish it off!

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨ European Market Report E-book

✨Strategic Management E-book

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket




749.00 €

Register Now

EHFF VIP Package

EHFF VIP

This package is only available for EuropeActive Members

This Package Includes:

✨Access to the European Health and Fitness Forum with VIP Seating & Registration​

✨ European Market Report E-book

✨European Market Report Hard Copy

✨ Strategic Management E-book
✨ Keynote Speaker Recordings

✨ Networking Dinner and After Party

✨ Four-Day FIBO Ticket


949.00 €
Register Now

EHFF Regular Package

EHFF Essential

This is the EHFF package that you know and love

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨Strategic Management 
E-book

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket





599.00 €
Register Now

EHFF Premium Package

EHFF Premium

A full day of networking and inspiration with dinner and a party to finish it off!

This Package Includes:

✨ Access to the European Health and Fitness Forum

✨ European Market Report E-book

✨Strategic Management E-book

✨ Networking Dinner and After Party

✨ Two-Day FIBO Ticket




749.00 €

Register Now

EHFF VIP Package

EHFF VIP

This package is only available for EuropeActive Members

This Package Includes:

✨Access to the European Health and Fitness Forum with VIP Seating & Registration​

✨ European Market Report E-book

✨European Market Report Hard Copy

✨ Strategic Management E-book
✨ Keynote Speaker Recordings

✨ Networking Dinner and After Party

✨ Four-Day FIBO Ticket


949.00 €
Register Now

Join us at the Cologne Exhibition Centre for #EHFF2024! 

A leading venue for innovation and networking in the heart of Germany, it's where fitness industry professionals gather to shape the future. Catch us there for an unforgettable experience.

📍Messeplatz 1, 50679 Köln, Germany

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with thanks to our sponsor