What is a EuropeActive Ambassador

The appointment of an EA Ambassador is decided by the Board of EuropeActive.

The candidate should be in very good standing with EuropeActive and will have made an extraordinarily positive contribution to the European fitness and physical activity sector for at least a decade.

Ordinarily there will be only one EuropeActive Ambassador per country.

Herman Rutgers
Netherlands

Managing Director
Global Growth Partners

Special responsibility for expanding EuropeActive’s membership and commercial business through the EuropeActive Member Services dept and market research publications with Deloitte.

Gabriel Sáez
Spain

Founder, President and CEO
Ingesport Health and Spa Consulting

Special responsibility for supporting EuropeActive’s public affairs strategy and research into the socio-economic impact of our sector and arguments for the positive effects of fitness and exercise on physical, social, mental health.

Angelo Desidera
Italy

CEO
18 Management Consulting

Special responsibility for supporting EuropeActive’s expansion and consolidation in Italy and Southeast Europe, notably through building and strengthening national trade association partnerships, and generally promoting EuropeActive’s sectoral vision, as defined in its Horizon 2025 Manifesto