EuropeActive is a not-for-profit association that has been protecting and promoting the European fitness and physical activity sector since 1996.
Europe defines where we come from, and essentially who we are. We support the fundamental values of the European Union in our respect for human dignity and human rights, freedom, democracy, equality and the rule of law.
Active defines our industry, working to make fitness and health-enhancing physical activity accessible and achievable for as many people as possible. We recognise free, fair and innovative competition, as well as constant improvement of skills and evidence-based knowledge as incremental to the success and purpose of our industry.
Our mission statement is built on our core values, and our motto of more people, more active, more often reflects our onwards journey and our vision.