This article is brought to you by Constantinos Yiallouros, Head of Product at Anytime Fitness UK & Ben Allen, Head of Franchise Performance (South) at Anytime Fitness UK

As the fitness industry continues to grow and evolve, the expectations of gym-goers and fitness enthusiasts have increased significantly. With more options available than ever before, gym members are looking for more than just a place to work out. They want an experience that makes them feel valued and appreciated.

If you are a gym owner or manager, it's important to understand how to make your members feel like they matter. By doing so, you can increase member retention, attract new members, and ultimately grow your business. Here are some tips to help you get started.

  1. Personalise the experience: One of the most effective ways to make your members feel valued is to personalise their experience. This means getting to know them on a personal level and tailoring your services to their individual needs. For example, you might offer personalised training programmes, nutrition advice, or workout plans based on their fitness goals and preferences.
  2. Provide excellent customer service: Excellent customer service is crucial for any business, but it's especially important in the fitness industry. This can be achieved by making a conscious effort to greet all members warmly. Make sure you acknowledge each member when they arrive, say hello and ask how their day is going. This simple gesture shows that you care about their well-being. In addition. try to remember the names of your regular members; addressing them by name makes them feel valued and important.
  3. Celebrate their successes: Acknowledge and celebrate your members' accomplishments, no matter how small. Congratulate them on their progress and encourage them to keep going.
  4. Create a community: Encourage a sense of community among your members by hosting social events or fitness challenges. This helps create a supportive and welcoming environment that makes them feel like they are part of something bigger.
  5. Listen to feedback: Finally, it's important to listen to feedback from your members. This means asking for their opinions and suggestions and taking their feedback into account when making decisions. By doing so, you can show your members that you value their input and are committed to improving their experience. Additionally, implementing changes based on member feedback can help you stay ahead of the competition and continue to grow your business.


May 25, 2023 By Ioana Marica