On Friday 23 September, EuropeActive, together with its network of 23 national association partners, organised the #BEACTIVE DAY campaign as the fitness and physical activity sector's contribution to the European Week of Sport. The 2022 campaign proved to be a growing success with 3,708 events organised across Europe involving an impressive 701,695 participants from all over the continent. #BEACTIVE DAY also had a strong presence on social media, generating a reach of over 3.2 million people.
The campaign, which is co-funded by the European Union under the Erasmus+ programme, took place on the kick-off day of the European Week of Sport, supporting the clear message from the European Commission on the importance of promoting more active and healthier lifestyles to millions of people in Europe. Participation was open to everyone, regardless of age, gender or socio-economic background, and as a result, the fitness and physical activity sector made a significant contribution to the growing success of the European Week of Sport.
This year's campaign had a clear focus on how to better engage with women and girls, underscoring just how accessible and inclusive the fitness and physical activity sector is. As part of the campaign a dedicated #BEACTIVE DAY inclusion guide has been published to help stakeholders to better engage with women and girls.
The outcomes of #BEACTIVE DAY 2022 will officially be presented during the #BEACTIVE DAY Conference, which is organised by EuropeActive in Brussels on Thursday, 1 December 2022. The goal of the Conference, is to present the many brilliant contributions to the camapign as well as to highlight this year's achievements.
The event and presentations are going to be live-streamed online through the EuropeActive YouTube Channel.
The #BEACTIVE DAY Digital Brochure can be found here