This article is brought to you by Anytime Fitness

Since its founding in 2002 as the first 24-hour fitness center franchise concept, Anytime Fitness has been a disruptive fitness industry model that meets the needs of members differently than other gyms. Today, Self Esteem Brands (SEB) – the parent company of Anytime Fitness, Waxing the City, Basecamp Fitness, The Bar Method, and Stronger U – is on a mission to improve the self-esteem of the world.

The demand for fitness, nutrition and personal wellness services is expected to surge as the world emerges from the pandemic. In the past two months across the SEB fitness brands alone, new membership trials are up 20% each month, with a doubled conversion rate from trial to member.  SEB is rapidly growing a holistic health and wellness portfolio of brands to meet that demand, one that offers consumers a full range of fitness, personalized nutrition and health coaching, and personal wellness services.

The latest addition to the SEB brands family is Stronger U, which SEB acquired in June 2021. Nutrition is key to improving health for consumers, and this acquisition makes SEB the only global fitness corporation to directly invest in and offer consumers personalized nutrition-based health coaching services.

Stronger U is the only service in the highly competitive virtual health and nutrition space that combines digital access with live, certified coaches, the science of nutrition and personalized plans to help improve a member’s dietary and eating skills. Founded in 2015, Stronger U has supported more than 50,000 members in achieving their nutrition, health and wellness goals. 

With more than 5 million members on all seven continents across its fitness and wellness brands, SEB’s global footprint will provide a platform to introduce the Stronger U brand to consumers worldwide, helping it scale and capture a greater share of the digitally based nutrition health coaching market. Stronger U will initially continue to operate as a standalone brand while SEB evaluates options for integrating Stronger U’s coaching services with its other fitness brands.

The global pandemic underscored that the risk factors for COVID-19 – hypertension, obesity, depression, diabetes and more – can be better managed when people prioritize their personal physical and mental health and wellness. The fitness industry has an opportunity to look at personal health and wellness in new and innovative ways – and the demand is surging. With our purpose-driven approach and brands, SEB is positioned to help people on their wellness journeys in meaningful ways.

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Jun 22, 2021 By Carlos Fernandez