This article is brought to you by Anytime Fitness

A significant issue currently facing employers across the world is the dreaded three-word phrase; the Great Resignation. With plentiful job opportunities and employees no longer afraid to leave their current roles, businesses are feeling the pinch with both staff recruitment and retention. 
This has forced employers to completely rethink how they engage and support their employees in their roles and even more importantly, their health and wellbeing. According to a WTW survey[1], 92% of businesses say that employee experience is a priority over the next three years, up from 52% pre-pandemic.  
The world of employee wellbeing is an unmissable opportunity for our industry and was named as a key opportunity in the 2022 Deloitte European Health & Fitness Market Report. At Anytime Fitness UK, we’re seeing our clubs more engaged with local businesses than ever before. This is reflected in the demand as we have seen record levels of requests from various employers wanting to work with our locally owned clubs. 
As an operator of locally owned, franchised health clubs, our teams do a brilliant job of connecting with local businesses and getting to the heart of their needs. With smaller businesses in particular often not having a dedicated HR resource or knowing where to start with workplace wellbeing, this is where we come into our own.  
What our clubs do well is going above and beyond just providing a simple gym membership discount; they care about how they can positively impact the health of employees at every level. We’re seeing clubs going directly into these workplaces and using their expertise to deliver classes during lunchbreaks, nutritional workshops, health assessments and tailored plans for staff. This is something hugely appreciated by employers who need to be guided and coached about the positive impact of encouraging a healthy workforce and how it can become a genuine recruitment, engagement and retention tool, as much as improving productivity and outputs. 
The current economic situation means that if an employee doesn’t feel happy in their role, the likelihood of them leaving is far greater. People want to feel valued and supported not only professionally, but on a personal level too which is where our sector can be vital. 
While there may not be a perfect blueprint for a workplace wellbeing programme given the needs of each business and its teams is different, what we can do is encourage employee health and wellbeing to be at the heart of business culture. We can’t settle for being a subsidised membership or ‘employee benefit’, we need to engage with these businesses and grasp with both hands the opportunity to create happier and healthier workforces across Europe and beyond. 
Jun 21, 2022 By Pauline Joskin