This article is brought to you by Fitness Park
For four times in a row, the leader of Fitness in France “Fitness Park” has been designated by the French people as the “most preferred Fitness brand”, reinforcing its leadership position both in France and Europe.
Since its creation, Fitness Park’s has had different goals in mind: to democratize sport practice by providing the best fitness experience to as many people as possible - and to help all fitness lovers reaching their goals and personal success through sports.
In concrete terms, this means providing top-of-the-range, state-of-the-art gyms spaces and creating innovative and unique concepts such as Burning Park, Cycle Park and Fight Park, which are revolutionizing the indoor sports experience.
Another key factor in the brand's success is digitalization, which is at the heart of Fitness Park's strategy. The idea is to rethink gyms and offer immersive, multi-experience venues to all members, with the aim of developing a connected sports community.
The result: in 2023, Fitness Park is the 1ᵉʳ largest franchise network in Europe, with over 265 gyms and 900,000 members in France (mainland France and French overseas departments and territories) and abroad.
While the Fitness Park network is historically based in France, the group's growth is accelerating internationally with its entry into the Moroccan market and a growing number of openings in Spain and Portugal, enabling Fitness Park to join the top 5 of the "Ranking of Major European Fitness operators" (+4 since 2021).
In line with this development strategy, Fitness Park is counting on Master Franchising to accelerate its international deployment and support the group's growth.