This article is brought to you by Urban Sports Club
How Urban Sports Club surfs the wave of change and boosts the mood of their customers
It is time to get active again. Together with their members, Urban Sports Club celebrates the reopening of the sports facilities in Europe and demonstrates the strong emotional value that comes with sports, passion and team spirit with the campaign That Feeling. Again and a large TV campaign to get members back into the gyms and health clubs. A very challenging but also successful first half of 2021 is laying behind the company which adapted quickly to the restrictions that came along with the lockdown earlier this year. Urban Sports Club saw the change as a gateway for new opportunities, expanded the flexible hybrid product and launched several campaigns to help their customers, partners and the whole the industry to recover quickly.
When the second wave hit Europe and the studios had to close, Urban Sports Club responded quickly to their partners’ and customers' needs and offered a digital way to stay active by launching their on-demand classes besides the livestream classes together with partners. The company expanded their hybrid sports and wellness offer to make life even easier especially for corporate clients True to the motto “sports where and whenever you want" the product expansion adapts to suit every private members and employees daily life. This new digital offer was well-received by their customers and Urban Sports Club is looking forward to expanding their service.
After the launch of their successful #ThatFeelingAgain campaign earlier this summer, the company launched a large TV campaign to motivate members to go back to the gym and build up new healthy routines. An authentic sports community which wants more diversity and more flexibility in their lives is ready to take off and Urban Sports Club responded with their comeback challenge this month. The motive is clear: it is time to live again, to celebrate freedom again; an emotional moment for both members and partner sites. After the summer break, people are eager to get back to doing sports and are considering their options on how to do this best. The Urban Sports Club community stays active this summer and so does the company itself - adapting to new circumstances, surfing the wave of change.
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