Last week, on the 22nd and 23rd June, the European Commission’s Sport Unit held the European Week of Sport Key Players Webinar. EuropeActive, as an active partner of the European Week of Sport to which the European fitness and physical activity sector is contributing through the #BEACTIVE DAY campaign, was invited to attend and get the latest on this year campaign. 
Paola Ottonello of the Sport Unit kicked off the first day by welcoming everyone, followed by a presentation from the #BeActive Team with a focus on the coordination, communication, and logistics of this year’s campaign. After some virtual networking, #BeActive Slovenia was welcomed and the first day was capped off by a brainstorm on the European #BeActive Night in parallel workshops.  
The second day started with a #BeActive selfie for the Olympic Day and a warming up for the #BeActive communication campaign, where the story-telling and narrative components were highlighted alongside the important role of social media. The European Week of Sport Key Players Webinar ended with a Q&A on the #BeActive Awards, where the more relevant role of partners was emphasized through their ability to submit nominations for the #BEACTIVE Awards. The successful 2-day webinar was brought to a close by Floor van Houdt, head of the Sport Unit. 
EuropeActive is a proud partner of the European Week of Sport and invites members and stakeholders to participate in the #BEACTIVE DAY to celebrate the fun and importance of exercise and to encourage people to lead an active lifestyle.  
For more information on how to get involved, please visit  
Jul 1, 2021 By Ioana Marica