With just a few weeks until the 2021 European Week of Sport official kick-off and the #BEACTIVE DAY campaign on Thursday 23rd September, EuropeActive is set and ready to promote physical activity across Europe and beyond.  
The #BEACTIVE DAY represents an initiative from the fitness and physical activity sector to celebrate the fun and importance of exercise and to encourage people to lead an active lifestyle. The #BEACTIVE DAY partners will be hosting thousands of free events and activities organised across Europe and beyond in different locations such as fitness and sport centres, parks, high streets, schools, universities and workplaces on Thursday 23rd September, in the frame of the European Week of Sport
EuropeActive is proud to be recognised as one of the most active partners of the European Week of Sport and a strong supporter of the #BeActive message. During the European Week of Sport opening, the new #HealthyLifestylesForAll initiative will be launched to focus on promoting a healthy lifestyle across generations and social groups on the basis of three pillars: awareness, access and a holistic approach. 
EuropeActive, together with representatives of sport organisations, civil society, international, national, regional and local authorities, will be attending the event, signing the pledge and demonstrating the sector's commitment to the promotion of an active, healthy lifestyle for all Europeans.  
Sep 2, 2021 By Pauline Joskin