On Wednesday, 14th April, EuropeActive officially launched and hosted the inaugural meeting of its new President’s Council for Suppliers, Digital & Tech (PCSDT). The Council is an important initiative under the European trade association’s strategic plan for 2020 - 2021. The main purpose of the PCSDT is to inform and strengthen EuropeActive’s strategic decision-making and support for our sector's reopening, recovery and renewal during and beyond Covid-19.

In the inaugural meeting of EuropeActive’s new President’s Council fourteen equipment suppliers, digital and fit-tech companies participated, incl. Ask Nicely, BRP Systems, Exerp, Fisikal, Johnson Health Tech, Life Fitness, Myzone, PerfectGym, Questex/Sibec, Reed Exhibitions/FIBO, Technogym, Urban Sports Club, Xplor and 4global. The members of the PCSDT pledged their support for EuropeActive’s Horizon 2025 Sectoral Manifesto defining EuropeActive’s vision for the sector it represents, building on the four pillars of Health, Digital, Community and Standards.

PCSDT Secretary Jennifer Halsall commented: “We are really happy and honoured that so many of the leading equipment manufacturers and digital and tech companies of our sector have agreed to unite for our sector’s recovery and renewal through our new Council! Above all, I cannot wait to harness the creative brainpower of these innovative industry leaders, who are members of the Council, for visionary initiatives and projects that will benefit our entire ecosystem. Notably, The European DataHub project and high-quality publications and educational events on digitisation of our sector will be massively beneficial to our sector’s transformation as we move out of the shadow of Covid-19."

Additional priorities of the PCSDT will include supporting and funding of EuropeActive’s research centre, THiNK Active, and its data-collection, research and dissemination for the European fitness and physical activity sector. For instance, the PCSDT will support and fund the next edition of the SafeACTiVE study, which maps and assesses Covid19 risk in European fitness and health clubs.

President David Stalker expressed that, “I am thrilled to see the extraordinary support our supplier and fit-tech members are giving to EuropeActive’s new President’s Council at this challenging time in our sector's history. More than ever, it is of vital importance that we collaborate horizontally and share expertise, insight and best practice, in order to successfully rebuild and reinvent our sector to become recognised providers of physical, social and mental wellbeing."

"I would like to personally thank our President’s Council members for their generous and continued contributions to make this ambitious project a reality. The PCSDT will effectively support the recovery and expansion of the European fitness and physical activity market and strengthen the digital & fit-tech community of our ecosystem. We are proud of having launched this industry-leading supplier and tech Advisory Board for EuropeActive and our sector, at a time when expertise, innovation and bold vision is crucially needed”, he concluded.

The President's Council for Operators continues its progress

Furthermore, EuropeActive's President's Council for Operators (PCO) will reconvene again in late April for its fifth ordinary virtual gathering. The PCO has industry veteran and EuropeActive Ambassador Herman Rutgers as its Secretary, and the Council counts the CEOs of some of Europe’s leading club operator chains as its members. Apart from offering general strategic guidance, the PCO is informing and supporting EuropeActive’s public affairs work around the EU institutions and other international bodies, as well as at the national level through EuropeActive’s national association partners.

Furthermore, the PCO also supports the work of THiNK Active, notably to evidence and document the socio-economic and health-economic impact of our sector in European society.


Apr 16, 2021 By Carlos Fernandez