EuropeActive attended on Monday, 15th June the first online edition of the European Commission’s Sport Unit Policy Breakfast. Despite its virtual format, the event allowed participants to pursue their permanent dialogue with the EC’s Sport Unit, discussing what was achieved in the previous months and what is planned for the future.

In this regard, the European Commission mentioned during the Policy Breakfast EuropeActive’s recent #BEACTIVE HOUR campaign, as a best practice raising the awareness of Europeans of the importance of health-enhancing physical activity. During his presentation, Cliff Collins reiterated the key messages of the campaign – physical activity is beneficial for well-being, immunity, resilience and community – making EuropeActive’s mission to make more Europeans more active more often, resonate with the EU concerns more than ever.

The event evolved around an update on EU activities in the field of sport, first from the EU Institutions, with presentations from the European Commission (Sport Unit), the Council of the European Union (Working Party on Sport, Croatian Presidency) and the European Parliament (Sports Group). Then the floor was given to the sport movement’s perspectives, with inputs from the EOC EU Office, Sport & Citizenship, and our Programmes Director at EuropeActive, Cliff Collins.

The European Commission also highlighted the importance of health-enhancing physical activity, whose role in the current Covid-19 context is more crucial than ever for Europeans’ well-being. The beneficial impact of physical activity on public health is a growing consideration for European policymakers, which will reasonably make it a key-priority on the EU agenda for the years to come.


Jun 25, 2020 By Carlos Fernandez