EuropeActive representatives joined the two-day European Week of Sport Key Players Webinar on 9th and 10th June 2020. National coordinators and partners of the European Week of Sport discussed the different communication strategies and shared best practices for the upcoming campaign on 23-30 September.
The #BEACTIVE HOUR organised by EuropeActive on 30th May was also recognised by the EU Commission as successful new format to be followed in the coming months. EuropeActive will put in place during the European Week of Sport the planned activities in different European countries for two Erasmus Plus projects: Let’s #BEACTIVE and National Fitness Day for Europe.
The EU Commission and BCW also presented the results of the #BeActiveathome campaign and organised workshops on how to improve the #BeActive impact on social media, storytelling, the coordination among the Week network and future priorities.