The European Week of Sport officially started on Monday, 23rd September 2019 in Espoo, Finland, and will last until 30th September. Key sport representatives from all over Europe and beyond gathered together to welcome the 5th edition of the European Commission’s sport initiative. EuropeActive has exhibited throughout the years its commitment to the European Week of Sport through different actions such as the #LetsBEACTIVE Project and Campaign.
The European Week of Sport opening revealed how inspiring the Week is for thousands of Europeans to become more active, more often. The opening conference allowed keynote speakers to focus on relevant topics like the role of sport organizations, the need for sport to be accessible and affordable for all age groups and the importance of cities to promote social cohesion and physical activity.
Outgoing Commissioner Tibor Navracsics concluded the European Week of Sport opening conference with words of encouragement to keep the spirit and intention of the Tartu Declaration alive. He is rightly proud of his involvement and commitment to the sport and active leisure movement whilst Commissioner and hopes this will carried on by his successor.
As a key representative of the sector, EuropeActive’s commitment and contribution to the Week is represented by the #LetsBEACTIVE Project, an EU-funded project which targets up inactive adults aged 18-55 in 8 different EU countries with the aim of motivating participants into long-term healthy lifestyles.
The #LetsBEACTIVE Campaign also supports the European Week of Sport, demonstrating through figures how the fitness sector is the key element to get more people, more active, more often. The campaign collects detailed information about major fitness events in Europe and beyond organised by operators, suppliers, national associations, training providers, etc. All data will be included in the #LetsBEACTIVE Report addressed to European and National policy makers to show the influence and strength of the fitness sector.