On the 27th January 2021, the Commission adopted a Green Paper on Ageing, opening a Public Consultation which will run until the 21st of April. The Paper sets out the impact of the ageing demographic trend across our economy and society, and promotes a ‘life-course’ approach, stating that we start ageing the moment we are born. The Commission considered the Paper an opportunity to enhance transformation in health and care, including long-term care, and to support Active and Healthy Aging and Living with digital technologies.  
 
EuropeActive will participate in the public consultation as an active stakeholder, as it has worked for years on ageing related policies. For instance, two months ago, EuropeActive hosted the kick-off meeting of the Active Ageing Communities Erasmus+ project. The project aims to create active communities by addressing the mental, social, and socio-economic barriers that older people face when engaging in physical activity in order to combat inactivity and social isolation.  
 
EuropeActive’s commitment on ageing policies started in 2011 when it joined the European Innovation Partnership on Active and Healthy Ageing (EIP on AHA). This platform successfully served as a communication and information hub for all actors involved in active and healthy ageing interventions throughout Europe.  
 
A new platform was recently launched (Active and Healthy Living in the Digital World) to continue the work of the EIP. EuropeActive looks forward to further exploring innovative interventions on active ageing and healthy living together with the other stakeholders on the platform, and to use it as a tool to enhance the visibility of its project outcomes.  
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Mar 25, 2021 By Pauline Joskin