This article is brought to you by FIBO Global Fitness

The Corona pandemic has changed the fitness industry. But while it is still in a major crisis in many places, it holds great opportunities for a strong future. Innovation, a new customer approach and a strong, united voice into society are more important than ever. As the leading international trade show, FIBO 2021 will set impulses for a new business start from 4 to 7 November in Cologne.

Historic opportunity: fitness for health 

The pandemic has painfully demonstrated the importance of a healthy and fit body. This goes hand in hand with greater health awareness among the population. In the future, many people will exercise primarily to strengthen their immune system. The industry offers suitable equipment and concepts for this purpose.  For studio operators, this is a great opportunity to address new target groups.

Digital Health, Health at Work and Hygiene are among the top trends in the wellness and health sectors. With its “Meeting Point Health & Wellness” featuring the latest medical therapy and training methods in the exhibition area plus expert lectures, FIBO 2021 addresses these key topics in the health and wellness industries. Through information on trend themes as well as continuous education courses focusing on physiotherapy, participants will gain new knowledge they can use for winning over and retaining members and customers. Expert lectures delivered by the most successful exhibitors and renowned partners in the Fitness & Health Corner in Hall 4.2 will round off the programme for the health sector and complement exhibitors’ ranges. 

Digital Transformation

The international fitness trends for 2021 clearly show: there is a great demand for online training and wearable technology. Fitness studios must react to the changing customer demand. The future will be hybrid. The exhibitors at FIBO 2021 will show these digital solutions for the fitness industry. Global tech knowledge is also available at the European Health & Fitness Forum (EHFF) at November 3rd and the "FitTech Summit: FIBO Edition".

The focus of the program will include technologies that can help studio operators in the post-Corona era. This includes, for example, the technical setup of hybrid studios. Trainers will learn how they can benefit from assisting AI coaches and gamification. We will also discuss how technology can take the pressure off our future healthcare systems. The speaker program also pays attention to the global fitness market and the impact of big tech companies like Apple and Amazon entering the market.

Growing together: the industry is moving closer together 

More partners than ever before are contributing valuable input to FIBO 2021. Because the fitness industry can only grow together. Here, too, it is important to address new target groups and bring together the areas of fitness, sport, health, mindset, wellness and nutrition.

For the first time, Sibec Europe, the industry's long-established hosted buyer event for the international fitness industry, will be part of FIBO. The common goal is to remove pandemic-related hurdles for the fitness industry and, among other things, to make travel easier again in this transitional year.

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Apr 27, 2021 By Carlos Fernandez