On Monday November 15th, UNESCO launched its new Fit for Life campaign designed to tackle contemporary challenges such as physical inactivity, mental health issues and inequality to foster peaceful, inclusive and resilient societies. The hybrid launch event took place in Paris, as a side event to UNESCO’s 41st General Conference.
Labelled a flagship campaign by UNESCO, Fit for Life is developed to accelerate and strengthen the COVID-19 recovery. The campaign was launched in collaboration with the WHO and will advance the delivery of multiple international development frameworks across sport, education, health and youth sectors.
The campaign is structured around five objectives, including: Increasing grassroots participation in sport and quality PE to reduce inactivity and chronic disease, and Building evidence to support targeted investments in sport as an accelerator of COVID-19 recovery.
You can find more information on the Fit for Life campaign, its objectives and how to get involved here
UNESCO has launched a photo contest to celebrate the launch of the Fit for Life campaign. The details on how to participate can be found here