EHFF, Events

On April 3rd, EuropeActive hosts the European Health & Fitness Forum (EHFF), the opening event of FIBO 2019. The full day and evening programme will see 5 key note speakers, 3 case studies and 4 breakout sessions. These are the now-confirmed sessions, speakers and presenters for this premier networking event for the European fitness sector.

!NEW!: 3 Case studies of new club concepts by young entrepreneurs

  • Fatima Batook on Saudi Arabia’s women’s fitness clubs
  • Tom Moos from Saints & Stars: the ‘next level gym’ in Amsterdam
  • Nienke Thomas presenting Fit20: a new studio concept within the German market

4 Breakout sessions, focussing on both Sales and the Future of Fitness

  • Pricing; Art, Science or Illusion? by Stephen Tharrett, Co-founder ClubIntel
  • Personalised Nutrition – by André Rhoen, Vice President, DSM Nutritional Products Europe
  • Marketing Case Studies; SATS, Nuffield Health – moderated by Sander van Weerdenburg
  • The 4th Industrial Revolution and Digital Darwinism – by Stephen Tharrett

5 keynotes: Are we going ‘Full-Tech’ or ‘More Personal’?

  • Karsten Hollasch on the changes within the European Fitness Market (new report)
  • David Long on ‘the Journey to More Life in a Global World: How Science, Technology and a Local Touch are Changing the Member Experience’
  • Holmes Place’s CEO Jonathan Fisher on ‘PhD Degree Marketing in the Digital Age’
  • David Greenfield (Philips) on ‘Value Based Customer Segmentation’
  • Author David Patchell-Evans on ‘Guerilla Marketing’

Delegates will be welcomed by Nathalie Smeeman, CEO EuropeActive, whilst the event is moderated by Herman Rutgers.



Feb 26, 2019 By admin