National Fitness Days (NFD) is a EuropeActive initiative which represents the contribution of the fitness sector to the European Week of Sport.

  • It is part of the EuropeActive main mission “towards a more active Europe 80 million fitness club members by 2025”
  • It is an opportunity to present the economic and social potential of fitness
  • It is a campaign to raise awareness on the importance to have healthier and active lifestyles by engaging a range of audiences from the inactive to the already active across different type of fitness related events.
  • It is a simple marketing concept that can be used by fitness clubs for instance to promote free visits of their centres to get new memberships or potentially reengage others.

In 2017 we had events in 11 different countries, we involved 5,000 fitness clubs and 44,000 fitness professionals were reached by our media campaign.

In 2018, we plan to increase those numbers and show again how fitness sector makes the difference in making Europeans more active more often.

The European Week of Sport (EWoS) is a European Commission initiative which promotes sport and physical activity across Europe. The Week is for everyone, regardless of age, background or fitness level.

The media campaign is called #BEACTIVE and encourages Europeans to participate through 5 themes (fitness, education, sport clubs, outdoors and workplaces).

The last edition of European Week of Sport confirmed to be the biggest sport event in the continent 32 countries, 34 000 events, 12 million participants.

For more info about the week https://ec.europa.eu/sport/week/