#LetsBEACTIVE

Summary:
The National Fitness Day for Europe project is about building capacity for the European Week of Sport (EWoS) through the establishment of National Fitness Days and physical activity promotion in a number of non-EU programme countries and partner countries (non-EU countries). A two-directional exchange of knowledge and experience will be organised by bringing together 4 well established National Fitness Associations with experience in EU funded projects and our existing successful NFD campaigns, with key fitness actors in other non-EU countries.

The establishment of a “buddying relationship” will help create strong bonds between organisations, facilitating the transfer of knowledge and experience to grow the fitness sector .It’s a clear goal of the project to build relationships that will long-outlast the duration of the project, incorporating actors from the partner countries into the EU-fitness and sport networks.

The project is aiming in the end to cross the project borders and to promote EWoS on a truly European scale, by inviting any interested parties and other sport-based organisations to participate through transnational events.

Objectives:
1.    Promoting the EWoS and HEPA in the non-EU countries by running an effective National Fitness Day campaign in these countries
2.    Reinforcing the grassroots sport network in each of the non-EU countries and raising the awareness of HEPA at their national level
3.    Promoting of EU values through fitness in the partner countries (ref art.2 TEU)
4.    Promoting the National Fitness Day concept throughout Europe (beyond the partnership)

Multiplier Sport events:
Each buddying pair will hold an annual, technical meeting to discuss the progress that has been made with the National Fitness Day campaign and to review the detailed plan and resourcing needed for its delivery during the EWoS. The meeting will be organised in the country of the non-EU partner and will be followed by a seminar, the National Stakeholders Seminar, about physical activity promotion with stakeholders invited from across the fitness and recreational sport sectors including representatives from adjoining countries.

From National Fitness Day campaign to the #BEACTIVE DAY campaign:

2021 marked the launch of EuropeActive’s all new #BEACTIVE DAY campaign. The #BEACTIVE DAY concept is based on National Fitness Day campaigns which have been successfully developed across many European countries since 2017 and where further strenghtened in year 2020, during the first year of the project implementation. This campaign proved to be a real formula for success and under its new heading it is planned to better support both the range and diversity of activities taking place – and that of the key hashtag #BEACTIVE adopted by the European Week of Sport itself.
 
The #BEACTIVE DAY campaign has already become an important inspiration for people to move a bit more and to better understand the benefits and importance of adopting an active lifestyle. The rebranded campaign has the same goal, to celebrate the fun of fitness and physical activity and is made up of FREE events and activities taking place in fitness and sport centres, parks, high streets, schools, universities and workplaces, as people embrace being physically active for the day.
 
For more information please follow: https://www.beactiveday.eu/
 
 

view our project related videos


Kick-off Meeting _ Brussels 2020
Kick-off Meeting _ Brussels 2020
National Stakeholders Seminar_ Tbilisi 2020
National Stakeholders Seminar_ Tbilisi 2020
Final Partners Meeting _ Lisbon 2021
Final Partners Meeting _ Lisbon 2021
Final Partners Meeting_ Lisbon 2021
Final Partners Meeting_ Lisbon 2021
National Stakeholders Seminar_ Kiev 2020
National Stakeholders Seminar_ Kiev 2020
National Stakeholders Seminar_ Kiev 2021
National Stakeholders Seminar_ Kiev 2021
2nd Partners Meeting_ virtual
2nd Partners Meeting_ virtual
National Stakeholders Seminar_ Sarajevo 2021
National Stakeholders Seminar_ Sarajevo 2021
National Stakeholders Seminar_ Skopje 2020
National Stakeholders Seminar_ Skopje 2020