May 2020
National laws, guidance, regulations and restrictions must be observed and respected at all times.
Notice, This is general guidance only for consideration by operators when re-opening their facility. It does not include swimming pools, saunas, spa areas, or outside activities. National conditions may apply and alter this guidance.
This is the 4th article in the Post Covid series written by Herman Rutgers, EuropeActive Ambassador with David Stalker, EuropeActive President.In this article, a perspective on the trends that will affect fitness operators will be shared and some thoughts that will enable them to thrive in the “next normal” will be discussed.
This is the 3rd article written by Herman Rutgers for publication on the EuropeActive Covid-19 webpage and is based on recently published material from Deloitte, McKinsey, The Economist, FittInsider and various talks with leading international CEO’s from the fitness sector.
Guidance for the closed period and how to prepare for the re-opening of clubs......what will be the “new normal”?
In Europe, the earliest closures due to the Covid-19 crisis by government orders were on February 24 in the Northern part of Italy and the last country to dictate club closings was the UK on March 20, 2020. Sweden is the only exception, where bars, restaurants and fitness clubs are still open to the public today.
The Corona virus pandemic is now creating unprecedented issues for the global fitness industry. However, we are sure that we can all together as an industry overcome such difficult situation. Behind any difficulty lies an opportunity: the club operators can use the present time to adopt different strategies and think how to serve their customers in new ways introducing, for example, more digital training solutions.In Europe, we are later in the curve than China/Asia Pacific. The purpose of this paper is to highlight what can we have learned from their experiences so far.
