In 2019 EuropeActive started the process of writing a new strategy for 2020-2025 with a plan to launch and present this to members at the European Health and Fitness Forum in April 2020. By mid-March the world was in turmoil because of the Covid-19 pandemic, which meant that the EuropeActive Team had to shift gear and focus on informing and assisting the sector to safely operate through and eventually come out of the lockdown.


May 2020

National laws, guidance, regulations and restrictions must be observed and respected at all times.

Notice, This is general guidance only for consideration by operators when re-opening their facility. It does not include swimming pools, saunas, spa areas, or outside activities. National conditions may apply and alter this guidance.

After Corona - How the sector may be different and never be the same again - and why this may not be all bad news

This is the 3rd article written by Herman Rutgers for publication on the EuropeActive Covid-19 webpage and is based on recently published material from Deloitte, McKinsey, The Economist, FittInsider and various talks with leading international CEO’s from the fitness sector.

Leveraging online learning

Traditional learning has historically been based within a physical classroom environment where groups of people can learn in real-time together. There are many benefits to this type of learning environment which is why it has persisted for so long. However, it is certainly not the only way to support the learning process.

Creating an online learning alternative

Teaching and learning in an online environment shift the traditional teacher-student relationship. From a teacher’s perspective, their ability to deliver against learning outcomes will not only depend on their ability to deliver content but also on the learner and their own capacity to work with available technological resources. This skill will in turn be determined by levels of experience and comfort with the use of these resources. This underlines the importance of tutor training, learner inductions, orientations as well as, tech support in any e-learning provision

The Corona Virus (Covid-19): how it impacts fitness operators’ short term and some thoughts to restart stronger!

The Corona virus pandemic is now creating unprecedented issues for the global fitness industry. However, we are sure that we can all together as an industry overcome such difficult situation. Behind any difficulty lies an opportunity: the club operators can use the present time to adopt different strategies and think how to serve their customers in new ways introducing, for example, more digital training solutions.In Europe, we are later in the curve than China/Asia Pacific. The purpose of this paper is to highlight what can we have learned from their experiences so far.