4global

This article is brought to you by 4global

The global pandemic demonstrated the value of high-quality data and insight across every industry. In the UK, the Moving Communities programme, driven by 4global and Sport England, represented a watershed moment in how the public leisure sector can use data to operate more effectively and efficiently.

Insight and data from Moving Communities enabled strategic decisions to be made about where time, effort and money was best invested to benefit local communities and the audiences that needed the most help.