#BEACTIVE DAY

On Saturday 23 September 2023 the #BEACTIVE DAY campaign swept across Europe, celebrating and promoting physical activity and healthier lifestyles among individuals of all age groups. This third edition of the annual European campaign focused on an intergenerational approach to physical activity, and thanks to the 24 countries celebrating the campaign this year, #BEACTIVE DAY is steadily generating enthusiasm for physical activity and its benefits for mental, social, and physical well-being.

EuropeActive took central stage as a prominent participant in the launch of the European Week of Sport, held this year in the city of Valencia on the 23^rd  of September

The European Commission’s Sport Unit hosted virtually their annual European Week of Sport (EWoS) Key Players Seminar 15 June 2023, in preparation of the annual campaign. The 9^th edition of EWoS is set to roll out across the continent during the usual last week of September: 23-30 September 2023.

EuropeActive has geared up for the long-awaited third edition of #BEACTIVE DAY, the European campaign that celebrates the fun of physical activity and that promote active lifestyles. EuropeActive hosted a virtual workshop on Tuesday 23 May, following which the campaign is now in full swing. Over 17 national associations have already began planning campaigns in their respective countries, all of which will contribute to showcasing the fitness sector’s role.