EuropeActive gets ready for #BEACTIVE DAY and the European Week of Sport

With just a few weeks until the 2021 European Week of Sport official kick-off and the #BEACTIVE DAY campaign on Thursday 23rd September, EuropeActive is set and ready to promote physical activity across Europe and beyond.  
 
The #BEACTIVE DAY represents an initiative from the fitness and physical activity sector to celebrate the fun and importance of exercise and to encourage people to lead an active lifestyle.

EuropeActive launches #BEACTIVE DAY

On Thursday 20th May, EuropeActive launched its #BEACTIVE DAY campaign with a workshop, unveiling the new marketing campaign to celebrate the fun and importance of exercise and to encourage people to lead an active lifestyle. 
 
#BEACTIVE DAY is an initiative from the fitness and physical activity sector and represents a collaboration between EuropeActive and its partners, which will be hosting thousands of free events and activities across Europe and beyond on Thursday 23rd September, in the frame of t

Largest gathering of National Fitness Associations agrees that cooperation is the way forward

25 national associations came together as part of EuropeActive’s series of roundtables which are actively planning the future of fitness. European associations were joined by representatives from Russia, Turkey, Ukraine and Georgia to form the largest such interest group for three sessions exploring how international cooperation can help lead the sector out of COVID-19, to build political capital and to promote the importance of healthy lifestyles through a cooperative and mutually beneficial approach.