The European Fitness Sector contribution to the 2020 #BeActive Campaign

Last month, the 6th European Week of Sport took place from the 23rd- 30th September with the goal of getting as many Europeans as possible to be active and adopt healthier lifestyles. The European Fitness sector has been instrumental in the success of the campaign by reaching over 30 million Europeans with the #BEACTIVE message and activating almost 1,5 million people through thousands of events across the continent.