Digital

This article is brought to you by Urban Sports Club

How Urban Sports Club surfs the wave of change and boosts the mood of their customers

This article is brought to you by Sport Alliance

Our vision at Sport Alliance is to make access to sports for everyone as easy as possible - even in challenging times like the pandemic. We were and still are aware of our responsibility to support our clients during and after the lockdown to keep their business running and find their strength back.

On Wednesday, 14th April, EuropeActive officially launched and hosted the inaugural meeting of its new President’s Council for Suppliers, Digital & Tech (PCSDT). The Council is an important initiative under the European trade association’s strategic plan for 2020 - 2021. The main purpose of the PCSDT is to inform and strengthen EuropeActive’s strategic decision-making and support for our sector's reopening, recovery and renewal during and beyond Covid-19.

With digitalisation rapidly transforming all areas of our society and economy, EuropeActive has recently published a new information paper on innovation and digitalisation across Europe to examine how digital solutions are transforming the fitness and physical activity sector.

As a result of the consultation process with main stakeholders of the fitness and physical activity sector, EuropeActive outlined its overall priorities and corresponding work programme for 2020 – 2021. The strategy paper, first published in spring, defined how the association would deliver information and assistance for our sector to effectively operate through COVID-19, reopening, and help the sector adapt to the post-C19 scenario.