On Wednesday June 23rd EuropeActive hosted a virtual pre-event live-streamed from FIBO headquarters in Düsseldorf, Germany, as part of the build-up to the 2021 European Health & Fitness Forum (EHFF) to unveil the key findings of the 2021 European Health & Fitness Market Report (EHFMR).
This article is brought to you by SATS
SATS’ vision is to make people healthier and happier. This is achieved through a wide range of products and services designed to improve public health. During a normal year, we facilitate around 40 million workouts in our clubs. The effect of all these workouts is 8,000 quality adjusted life-years (QALYs), meaning our members put in a great effort to live better for a longer time. Socio-economically, this translates into an impressive NOK 11 billion in socio-economic welfare gain.
This article is brought to you by Ben Hackney-Williams, Head of content at Myzone.
As we begin to open facilities around the world, think about how our industry has been dormant at the time when health services have needed us most. That can’t happen again. The global banner of physical activity has never had more attention than in the past year. More people are moving; now it’s our job to make sure they stay on the move with encouragement and support.
EuropeActive (EA) is pleased to announce the appointment of three EuropeActive Ambassadors for the 2021 - 2022 period to represent and promote EuropeActive’s sectoral vision, as defined in its Horizon 2025 Manifesto. The three Ambassadors will also assist the European trade association in its support for the European fitness and physical activity sector during its reopening, recovery and renewal post-Covid19.
This article is brought to you by FIBO Global Fitness
The Corona pandemic has changed the fitness industry. But while it is still in a major crisis in many places, it holds great opportunities for a strong future. Innovation, a new customer approach and a strong, united voice into society are more important than ever. As the leading international trade show, FIBO 2021 will set impulses for a new business start from 4 to 7 November in Cologne.
Historic opportunity: fitness for health
On Wednesday, 14th April, EuropeActive officially launched and hosted the inaugural meeting of its new President’s Council for Suppliers, Digital & Tech (PCSDT). The Council is an important initiative under the European trade association’s strategic plan for 2020 - 2021. The main purpose of the PCSDT is to inform and strengthen EuropeActive’s strategic decision-making and support for our sector's reopening, recovery and renewal during and beyond Covid-19.
EuropeActive successfully concluded on April 6th its 20th Annual General Assembly (GA) by hosting an online event with the presence of a remarkable number of members participating in the voting process.
All four resolutions to be voted were successfully passed, and the following new Board Members were elected:
Jana Havrdova (Czech Chamber of Fitness)
Anne Leroy (France Active)
Veronica Telleschi (ANIF)
John Treharne (The Gym Group)
This article is brought to you by Matrix - Making Exercise accessible through technology.
Restrictions of the Covid-19 era have challenged the notion that exercise must take place in a facility. In fact, the push for home fitness solutions reached new heights in the last year. This means the commercial industry needs to pivot to reach members where they are. We must develop solutions that allow our customers to stay at the center of their members’ fit lifestyle, no matter where or when they exercise.
EuropeActive and ukactive have today 3rd February announced a new agreement which will see the sector bodies continue to work together closely following Britain’s exit from the EU.
ukactive CEO Huw Edwards and EuropeActive Executive Director Andreas Paulsen signed a Memorandum of Understanding (MoU) to strengthen the organisations’ joint mission of improving physical activity levels through the support and development of the sector.
Two major players in the European fitness industry will continue to work closely together for the coming years. EuropeActive, the leading voice and non-profit association representing the European fitness and physical activity sector, and FIBO, the leading International Trade Show for Fitness, Wellness and Health, have agreed to extend their partnership for another three years. The focus of the cooperation is to strengthen the fitness industry.
