#BEACTIVE DAY 2023: Promoting and the fun of physical activity across Europe

On Saturday 23 September 2023 the #BEACTIVE DAY campaign swept across Europe, celebrating and promoting physical activity and healthier lifestyles among individuals of all age groups. This third edition of the annual European campaign focused on an intergenerational approach to physical activity, and thanks to the 24 countries celebrating the campaign this year, #BEACTIVE DAY is steadily generating enthusiasm for physical activity and its benefits for mental, social, and physical well-being.

#BEACTIVE DAY 2023 is gaining momentum!

For its third edition the #BEACTIVE DAY campaign is generating momentum across the continent. 24 countries are currently organising  their campaigns at regional and national levels, which are set to take place between 23-30 September 2023, during the European Week of Sport.

The sponsors behind #BEACTIVE DAY 2023

EuropeActive’s annual #BEACTIVE DAY campaign materialises thanks to the incredible commitment of national association partners and the generous support of the European Union's Erasmus + funding programme and our core Sponsors.

This year, we are excited to count on two core sponsors of the campaign: FIBO Global Fitness and Les Mills. Their generous support and ongoing devotion to our mission enable EuropeActive to produce more materials and implement new ideas for #BEACTIVE DAY.

2023 European Week of Sport at the ready

The European Commission’s Sport Unit hosted virtually their annual European Week of Sport (EWoS) Key Players Seminar 15 June 2023, in preparation of the annual campaign. The 9th edition of EWoS is set to roll out across the continent during the usual last week of September: 23-30 September 2023.

EuropeActive warms up for the third edition of #BEACTIVE DAY

EuropeActive has geared up for the long-awaited third edition of #BEACTIVE DAY, the European campaign that celebrates the fun of physical activity and that promote active lifestyles. EuropeActive hosted a virtual workshop on Tuesday 23 May, following which the campaign is now in full swing. Over 17 national associations have already began planning campaigns in their respective countries, all of which will contribute to showcasing the fitness sector’s role.