This article is brought to you by FIBO
This article is brought to you by FIBO Global Fitness
The Corona pandemic has changed the fitness industry. But while it is still in a major crisis in many places, it holds great opportunities for a strong future. Innovation, a new customer approach and a strong, united voice into society are more important than ever. As the leading international trade show, FIBO 2021 will set impulses for a new business start from 4 to 7 November in Cologne.
Historic opportunity: fitness for health
EuropeActive, FIBO Global Fitness and Questex/Sibec are excited to announce that they are coming together in a 2021 partnership. Sibec Europe will be part of the educational and networking events leading up to FIBO, the leading international trade show for fitness, wellness and health from 4th to 7th November. The common goal is to remove pandemic-related hurdles for the fitness industry and, among other things, to make travel easier again in this transitional year.
Two major players in the European fitness industry will continue to work closely together for the coming years. EuropeActive, the leading voice and non-profit association representing the European fitness and physical activity sector, and FIBO, the leading International Trade Show for Fitness, Wellness and Health, have agreed to extend their partnership for another three years. The focus of the cooperation is to strengthen the fitness industry.
From respiratory muscle trainers to the production of sustainable cold to membership management with artificial intelligence: 22 products have made it and can look forward to a nomination for the FIBO INNOVATION & TREND AWARD 2020. This year, the prize will be awarded in the six categories "Digital Fitness", "Health & Prevention", "Lifestyle, Life-Balance & Wellness", "Performance & Efficiency", "Start-Up" and "Ecology & Sustainability".
EuropeActive’s vision is to be the leading European voice for the fitness, exercise and physical activity sector to get more people, more active, more often. We aim to achieve this by arranging key industry events to share ideas and to help inspire better business and entrepreneurship.